![]() ![]() The e-commerce giant's Amazon Care initiative threatens to steal customers from telehealth companies and primary-care startups alike. Amazon is set to roll out telehealth for its employees in all 50 states this summer, and it plans to expand the service to other employers. Health-insurance companies are getting in on the business by acquiring telehealth companies, too. Telehealth firms are also combining with other healthcare companies to provide employers and patients with more comprehensive services beyond one-off video visits. They're now taking advantage of the embrace of online healthcare by offering virtual primary care. Major telehealth companies once focused on urgent, or episodic, care such as treatment for colds and urinary tract infections. ![]() Last month, telehealth giant Teladoc reported that its total visits in the fourth quarter increased 139%, to nearly 3 million, compared with a year earlier. While use has somewhat subsided, it was still up more than 8% in December compared with pre-pandemic levels, researchers at Harvard University and healthcare-technology company Phreesia reported. Telehealth usage spiked in April 2020 as people avoided their doctors' offices. ![]() The pandemic ushered in a new era of online care, flattening some of the advantages the primary-care upstarts previously enjoyed. The competition comes from telehealth companies and other players who are vying for a piece of the US primary-care market, which Evercore ISI estimated is worth at least $170 billion. Primary-care upstarts such as One Medical that offer people a blend of in-person care and seamless technology are facing new competition. Crossover, Forward, One Medical, and Parsley laid out how they see the competition.Telehealth firms are moving into primary care and offering more comprehensive services.Primary-care upstarts focused on clinics and tech face competition from telehealth companies.Account icon An icon in the shape of a person's head and shoulders. ![]()
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